Thierry Atlan was the Vice President of Sugar and Plumm and he decided to create the Thierry Atlan brand as a sister brand of Sugar and Plumm.
Julie, his daughter, joined him at this time and they created the brand and the vision together.
By 2020, Thierry Atlan was a very successful brand, which pushed Thierry and Julie Atlan to open their first location in NYC. In May 2022, the first Thierry Atlan retail shop opened in the heart of Soho, offering Thierry’s specialty chocolate, macarons, and ice cream.